Job Description

This role is a senior marketing and business performance position focused on driving revenue growth, customer experience, and brand leadership through data-driven marketing strategies, digital transformation, and strong team leadership.

BUSINESS AND FINANCIAL PERFORMANCE

The role focuses on directly linking marketing activities to revenue and profitability outcomes.

Key responsibilities include:

• Developing and implementing integrated marketing strategies aligned with revenue growth and profitability targets
• Translating business objectives into actionable marketing and product plans
• Driving product profitability, new product development, and market penetration
• Managing and optimizing marketing budgets to ensure high return on investment (ROI)
• Tracking campaign performance and reporting on revenue contribution
• Driving digital adoption, product uptake, and cross-selling initiatives

Key outcomes:

• Revenue growth
• Improved ROI
• Increased product uptake

CUSTOMER CENTRICITY

This area focuses on building strong customer relationships and consistent brand experience.

Responsibilities include:

• Developing customer-driven marketing strategies
• Ensuring consistent brand experience across all customer touchpoints
• Using customer insights and feedback to improve products and services
• Strengthening customer relationships and stakeholder engagement

Key outcomes:

• Higher customer satisfaction
• Stronger brand loyalty

CONTROLS AND PROCESSES

This ensures compliance, governance, and operational discipline in all marketing activities.

Responsibilities include:

• Ensuring compliance with regulatory and internal policies
• Maintaining strong brand governance and quality standards
• Managing external agencies and vendors through SLAs and contracts
• Monitoring marketing effectiveness, risks, and performance
• Identifying and mitigating reputational and operational risks

Key outcomes:

• Strong compliance and control environment
• Zero compliance breaches

MUST-WIN BATTLES

These are the strategic priorities of the role:

• Driving digital marketing transformation and innovation
• Strengthening brand positioning and market visibility
• Improving marketing ROI through data-driven insights
• Enhancing customer acquisition and retention
• Supporting product growth and cross-selling initiatives

Key outcomes:

• Increased digital adoption
• Strong market leadership

PEOPLE MANAGEMENT

This role includes leadership of a marketing team.

Responsibilities:

• Leading, coaching, and developing a high-performing team
• Setting performance objectives and conducting appraisals
• Identifying training and development needs
• Promoting a culture of collaboration, innovation, and accountability

Key outcome:

• Engaged and high-performing marketing team

JOB PROFILE

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• Postgraduate qualification or CIM certification is an added advantage

Experience

• 8–10 years’ experience in marketing
• Preferably in banking or FMCG industries

Key Competencies

• Strategic thinking and business acumen
• Leadership and people management
• Strong communication and stakeholder engagement
• Analytical and data-driven decision-making